American Crew Firm Hold Styling Gel 250ml is your go-to product for long-lasting, firm control and style. This powerful gel provides superior hold and shine without flaking, making it ideal for creating structured, defined looks that stay in place all day. Enriched with Vitamin B5, it nourishes the hair, promoting healthy, thickened strands while maintaining a natural shine.
The alcohol-free formula is gentle on your hair and scalp, with a low pH to prevent dryness. Whether you're going for a sleek, polished look or need extra volume, this gel delivers firm control and flexibility without the stiff, crunchy finish.
How to use: Squeeze a small amount into palms, rub hands together, and apply to damp hair for a long-lasting hold. For more texture and definition, apply to dry hair.
Benefits:
- Firm hold with natural shine
 
- Alcohol-free, low pH formula
 
- Enriched with Vitamin B5 to nourish hair
 
- Ideal for all hair types and styles
 
- No flaking, creates defined, structured looks